12th February 2011, ()
“I Have a Day Job.”
At first, this was a perceived liability. It is becoming a hidden strength.
A Day Job means I’m not desperate for your business.
A Day Job means I’m not a super-rich dude “playing” at running a company.
A Day Job means that somewhere out there, someone else trusts me to do their work for them…
11th February 2011, ()
The following is a brief guide for anyone considering a new controller, be it custom or commercial.
In the broadest strokes… how will it be used? As a DJ tool? As a live performance tool? Is it a Studio aid? In many cases, the controller will tell you this with its design. But sometimes you have to be the one to make this decision…
11th January 2011, ()
In an attempt at transparency, I’m going to be brutally honest about some of my marketing techniques. Below I’ll share regarding my attempts to manipulate you into paying attention to 60 Works. Up to and including the conniving technique of being brutally honest about my techniques… to attract even more attention…
23rd December 2010, ()
(This lengthy article skews more towards the philosophical than the technical.)
If this were a custom Guitar or Bass shop, an article on showmanship would be unnecessary. Traditional instruments are hundreds of years old, and concepts of showmanship & virtuosity have been ingrained in the popular culture.
But 60 Works makes controllers, and a controller can do much more than play notes and chords. It is this limitless possibility that attracts people to use them in performance. This flexibility has drawbacks. One drawback addressed here is the lack of standardization…
26th November 2010, ()
The Third Deck was built to complement a DJ rig via a laptop running Ableton Live…